Free Shipping on All US orders over $40
Free Shipping on All US orders over $40

Why Choose Indie Beauty

Passionate Founders

We partner with founders that take a strong ethical stance and seek to create beauty products that align with their beliefs. 

We recognize that passion and drive as the keys to success.

Focus on Ingredients

Brands are formulating using fewer and cleaner ingredients, with most adhering to the stringent restrictions imposed on European beauty brands (i.e., banning over 1300 ingredients) and using less filler.

Next Generation

We love, love, love to discover, share and champion new brands and products. We believe Indie beauty brands are creating the next generation of products and creating positive change in the industry.