Love, Indie B. is an online shop dedicated to discovering new products & finding inspiration while supporting a growing community of independent beauty brands.
Our mission is to bring you the next generation of beauty.
Our curated collection of products from established and up-and-coming indie beauty brands include clean and sustainable products, innovative tools and fun new perspectives. We do the heavy lifting by researching brands, talking to founders, and testing products. All so you can sit back and enjoy your discoveries.
Discovery | Partnership | Confidence | Joy | Inclusion
Authenticity | Creativity | Community
We think beauty should be fun for everyone