Free Shipping on US Orders | We Ship From California
Free Shipping on US Orders | We Ship From California


What Are We

Love, Indie B. is an online shop dedicated to discovering new products & finding inspiration while supporting a growing community of independent beauty brands.

Why Do We Do It

Our mission is to bring you the next generation of beauty.
Our curated collection of products from established and up-and-coming indie beauty brands include clean and sustainable products, innovative tools and fun new perspectives. We do the heavy lifting by researching brands, talking to founders, and testing products. All so you can sit back and enjoy your discoveries.

Our Values 

Discovery | Partnership | Confidence | Joy | Inclusion
Authenticity | Creativity | Community

Quick Facts

We are a small business supporting other small businesses
We value quality over quantity
We currently work with seven brands, but more are coming 
We use all the brands featured on Love, Indie B. 
We are against animal testing and only carry cruelty-free products

We think beauty should be fun for everyone

Ready to Discover Indie Beauty?

Yes! Show me the goods.