Founded in 2018 by Tiila Abbitt, a passionate, highly creative product development professional with 11+ years' experience- including the international prestige beauty industry. Tiila is highly passionate for the sustainable beauty product realm. Tiila spent 7 years at Sephora in charge of product development for makeup collaborations and accessories.
Always bringing natural, organic alternatives into her every day, she started to look at natural makeup formulation and just found that none of the offerings could truly compete with the efficacy of conventional beauty. The space lacked choice of color and trend, as well as truly sustainable packaging.
Because plastic makeup componentry is a huge source of pollution globally and Tiila sought to create a brand that was ethically-sustainable, beyond just the formulation, but in everything that Āether Beauty creates.