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7 Indie Beauty Picks to Help You Love the Skin You’re in This Valentine’s Day

By Stephanie Jade Wong
brunette smiling at herself in mirror
Source: Pexels

Valentine’s Day might be all about love, but in addition to loving others, remember to love yourself too. 

Self-love is self-care. When you take part in self-care activities like relaxing in a sheet mask, rocking a new lipstick, or meditating in nature, you’re nourishing your body, mind, and soul.

Loving the skin you’re in can be a journey, but when we love ourselves first, that love projects on to others in our lives. 

Taking care of your skin is a great way to care for yourself, and we’ve rounded up our favorite skincare and makeup products we think you’ll love. We hope you give them to loved ones or to yourself. 

For a Sweet Smile

NIU BODY vanilla sugar lip polish opened jar

The NIU BODY Sugar Lip Polish ($10) is perfect for removing dead skin from chapped lips, leaving you with a smooth surface for your favorite lipstick. 

All you need to do is take a bit of the sugar polish with the tip of your finger, and rub it on your lips. You can focus on any rough patches of dried skin, and you can always grab more product if needed. When the scrubbing session is done, rinse away with warm water and pat your lips dry with a towel. 

NIU BODY’s lip polish comes in two scents, vanilla or coconut. You can use this lip polish before applying lip color for a fun night out, or whenever your lips need a little pick-me-up. 

Having smooth and moisturized lips can also make you feel more confident in your smile! 

Skincare Made Easy

person dipping finger into jar of Activist Collective cleansing gel

Do you wash your face before you go to bed? If you hate the process of removing your makeup and then washing your face, you’ll love the
Activist Collective Sea to Skin Cleansing Gel ($42). 

This oil-gel cleanser acts as a makeup remover AND face cleanser all in one. All you need to do is wash and dry your hands, and massage a small amount of the pretty blue-green product onto your face. You can pay close attention to the areas of your face where there’s makeup. When you’ve had enough, rinse your face with warm water and watch as your makeup melts away. The best part? You don’t even have to wash your face a second time because all the makeup is already gone!

We love Activist Collective because 5% of their revenue gets donated to ecological advocacy. 

Bottoms Up!

3 women wearing Bawdy butt masks
Source: Bawdy Beauty

When was the last time you put skincare products on your butt? 🍑

Whether you apply skincare to your bum on the regular or not, the Bawdy Beauty Butt Mask ($9) is a great way to give your rear end some TLC.

You sit on your butt all day, so now it’s time to flop onto your stomach, place the butt mask on your booty, and chill out for 10-15 minutes while the mask does all the work for you. 

We’re featuring four different types of butt masks:

SHAKE IT — For firming and illuminating

BITE IT — For hydrating and toning

SLAP IT — For retexturizing and detoxifying

SQUEEZE IT — For brightening and rejuvenating

Or, get yourself a Galaxy Kit ($36), so you can try one of each mask. Because, why not?  


Slow Blink With a Fierce Cat Eye

Source: Love, Indie B.


Did you know cats say, “I love you” with a slow blink? You can totally slow-blink back at them (or your partner), whatever works.

Whether you’re confessing your love to a cat or a human, do it wearing Elate Cosmetics’ Liquid Eyeliner in the shade Joy.

This sparkly, opaque gold liner takes your typical black eyeliner look up a notch. It’s festive, fun, and different. The formula is water-resistant and gentle enough for sensitive eyes.

If you’ve never tried Elate Cosmetics’ products before, we’re huge fans because of their commitment to sustainable packaging. All their bamboo packaging is water processed and not chemically treated. When you’re all finished with this product, you can use pliers to crush the bamboo bottle to compost. The inner tube can be washed and then recycled.  


Mask On, Mask Off

NIU BODY detox green clay mask jar and boxSource: Love, Indie B.


If kickin’ it on your couch wearing a face mask and cozy socks while watching TV sounds like your ideal self-care night, the NIU BODY Detox Green Clay Mask is for you.

This mask gets into your pores to banish your blackheads. If that doesn’t already have you hooked, the French green clay and green tea extract work together to decrease collagen loss by 47%.

You may want to lean toward this mask if you have oily or combination skin. 

The mask comes in a powder formula, but don’t let that scare you. To use it, grab a small bowl and mix 1 teaspoon of the powder with a few drops of water until a paste starts to form. Spread the mask over your face with your fingers (or a face brush if you’re feeling fancy 💁) and let it sit for 8-10 minutes before rinsing it off with warm water.


You Can Do It All!

Au Naturale Multi-Stick in Sweetheart
Source: Love, Indie B.


You’re a human who multi-tasks often, so shouldn’t your makeup be able to multi-task too?

We’re huge fans of the Au Naturale Anywhere Creme Multi-Stick ($35). You can apply it to your cheeks, lips, or eyelids. 

It’s the perfect product to have in your purse, gym bag, or suitcase. The creamy formula makes it easy to blend with either your fingers or a brush.

We’re featuring three shades:

Grapefruit — A neutral, gold-pink

Sweetheart — A soft nude mauve

Destiny — A melon peach with subtle luminosity

It’s gluten-free, cruelty-free, vegan, and made in the USA.


Sparkle & Shine

Coco Ensoleille Face Magnifique bottle

Source: Love, Indie B.


Looking for dewy skin or highlighter that really highlights? The Coco Ensoleille Face Magnifique (on sale for $22.50) is our top pick.

It’s a shimmery oil highlighter that’s buildable, so you can create a subtle glow or be as shiny as a disco ball.

The souffle consistency lets you wear this highlighter by itself, but also allows you to mix it with your foundation. You can apply it with your fingers or a brush.

For special nights out when you really want to sparkle, you can mix it with a body lotion and spread it along your collar bones for extra shimmer.

We’re featuring two shades: 

Creme Brulee — A warm bronze for medium to dark complexions

Champagne  — A light champagne for light complexions


Fall in Love With Yourself

woman smiling at camera hair blowing in face
Source: Pexels

Loving the skin you’re in means loving who you are inside and out, with or without makeup.

As Lucille Ball once said, “Love yourself first and everything else falls into line.”

The world is a better place if we can love ourselves and love one another. 

Happy Valentine’s Day from Love, Indie B. ❤️ 


About the Author: 

Stephanie Jade Wong is a NY-based freelance writer. She likes long walks to coffee shops, trying new beauty products, and petting strangers’ dogs.

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