Free Shipping on US Orders | We Ship From California
Free Shipping on US Orders | We Ship From California

Supporting Black Owned Businesses & Our Commitment to Change

We have been at a loss for words; unsure how to show our support for the Black community in the wake of the on-going protests sparked by the murders of George Floyd, Breonna Taylor, and Amaud Arbery. We’ve spent the last week listening to, learning from, and discovering the voices of Black friends, activists, creators, and brands. One thing is clear — actions speak louder than words.

Our mission is to support cruelty-free, independent beauty brands from around the world. While inclusion and diversity have always been two of Love, Indie B.’s values, we realize that we have not fully executed on those values. We stock indie beauty brands from women of different backgrounds, but we have yet to stock a brand founded by a Black or Indigenous person of color (BIPOC). We’re taking steps now to change that and make sure we’re incorporating BIPOC brands and voices into our content and on-to our virtual shelves.

Our first step is to contact 30+ brands owned by Black women to see if they’d like to participate in our upcoming virtual pop-up event, free of charge. Simultaneously, we’re placing stock orders from indie beauty brands that are owned by Black women. If you’d like to get notified as we progress with these initiatives, you can sign up for our newsletter here.

While we’re working hard to make changes,  we want to share with you a list of resources that we found helpful.





Our Commitment to Change 

We realize that we have a long way to go, but we’re committed to supporting and standing with the Black community. This list of resources is just the first step, the bare minimum really, but we’re just getting started. 

Interested in getting stocked by Love, Indie B.? Email us at 

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