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Activist Collective

Finally, a skincare brand that provides healthy products for humans and the planet.

All ingredients are 100% vegan and cruelty-free.

Introducing NIU BODY

Affordable natural and vegan skincare with a focus on effective scientifically-backed formulations

Discover Aether Beauty

Meet the vegan makeup brand that's challenging the beauty industry's waste problem with it's sustainable packaging.

Mission

Love, Indie B. is on a mission the find the next generation of beauty.

Our curated collection of products from established and up-and-coming indie beauty brands include clean and sustainable products, innovative tools and fun new perspectives.

Learn more by visiting Our Story in the menu or here.

Love, Indie B. Blog

3 Ways This Blogger Uses Her Daily Beauty Routine to Keep Her Mental Health in Check

3 Ways This Blogger Uses Her Daily Beauty Routine to Keep Her Mental Health in Check

We chat with blogger Mai Nguyen about how she uses her daily beauty routine as an opportunity to check in with herself and her mental health.
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Introducing Activist Collective, Skincare That’s Good for the Planet

Introducing Activist Collective, Skincare That’s Good for the Planet

Meet Allison Callaway, founder of Activist Collective, a natural skincare brand that donates 5% of its revenue to ecological advocacy.
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Connie-Lo-smiling-at-camera-outdoors

Clean Beauty with Connie Lo, Co-Founder of NIU BODY

Meet Connie Lo, co-founder of NIU BODY, a natural skincare brand offering face masks, lip polish, and more — all made from natural ingredients.
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