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Personal Shopping Has Arrived

Love what you see but not sure where to start? Love, Indie B.'s Personal Shopping Survey takes the guess work out of shopping Indie Beauty. 

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Activist Collective

Finally, a skincare brand that provides healthy products for humans and the planet.

All ingredients are 100% vegan and cruelty-free.

Introducing NIU BODY

Affordable natural and vegan skincare with a focus on effective scientifically-backed formulations

Discover Aether Beauty

Meet the vegan makeup brand that's challenging the beauty industry's waste problem with it's sustainable packaging.

Mission

Love, Indie B. is on a mission the find the next generation of beauty.

Our curated collection of products from established and up-and-coming indie beauty brands include clean and sustainable products, innovative tools and fun new perspectives.

Learn more by visiting Our Story in the menu or here.

Love, Indie B. Blog

Join Love, Indie B. at the Commerce Collective — A New Virtual Pop-Up Shop on Instagram

Join Love, Indie B. at the Commerce Collective — A New Virtual Pop-Up Shop on Instagram

Join Love, Indie B. at the Commerce Collective — a new virtual pop-up shop on Instagram that showcases direct-to-consumer and e-commerce brands and the female founders behind them.
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Coronavirus and Beauty Safety at Love, Indie B.

Coronavirus and Beauty Safety at Love, Indie B.

Here at Love, Indie B., we’re taking coronavirus seriously. We’re working hard to safely get you your beauty products, and want to give you some tips on beauty safety during this outbreak.
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Toxic Beauty Documentary - Our Thoughts

Toxic Beauty Documentary - Our Thoughts

Toxic Beauty, a new documentary from director Phyllis Ellis, gives us a look into the unregulated personal-care industry and shines light on why you should be looking for clean beauty alternatives. Read on to get thoughts from our founder, Leila Mehra.
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